Firstly, it’s FREE!
This useful marketing guide written by Smashwords founder, Mark Coker, is an eseential read for anyone thinking of self-pubbing to Smashwords, or any other platform for that matter. The techniques are universal and every author should be familiar with them.
What you will find in this guide:
- Introduction: About the Smashwords Book Marketing Guide
- Background on Smashwords
- Setting expectations
- How Smashwords helps authors and publishers market books
- Adopting a proactive marketing mindset
- Marketing starts now
- Hyperlinks help readers discover books
- The importance of authors helping authors
- 30 Marketing Tips (all free to implement!)
- Tip #1 – Update your email signature
- Tip #2 – Post a notice on your web site or blog
- Tip #3 – Contact your friends, family, co-workers and fans
- Tip #4 – Post a notice to your social networks
- Tip #5 – Update your message board signatures
- Tip #6 – How to reach readers with Twitter
- Tip #7 – Publish more than one book to create a multiplier effect
- Tip #8 – Advertise your other books in each book you publish
- Tip #9 – Make it easy for your readers to connect with you
- Tip #10 – Issue a press release on a free PR wire service
- Tip #11 – Join HARO, Help-a-reporter-online for free press leads
- Tip #12 – Encourage fans to purchase and review your book
- Tip #13 – Write thoughtful reviews for other books
- Tip #14 – Participate in online forums
- Tip #15 – Experiment with coupons
- Tip #16 – Write a blog
- Tip #17 – Write guest columns for blogs
- Tip #18 – Invite other authors to post to your blog
- Tip #19 – Do Q&A interviews of other authors on your blog
- Tip #20 – Join the conversation on blogs
- Tip #21 – Organize a blog tour
- Tip #22 – Use Google Alerts to discover where the conversations are taking place
- Tip #23 – Leverage YouTube videos to reach readers
- Tip #24 – Print up business cards
- Tip #25 – Encourage your fans to become affiliate marketers of your book
- Tip #26 – Create a reader’s guide at the end of your book
- Tip #27 – Insert sample chapters from your other books
- Tip #28 – Do a sample chapters swap with another author
- Tip #29 – Invite other authors to join you at Smashwords
- Tip #30 – Promote your book to the top ebook listing sites
- Tip #31 – Share these marketing tips with your fellow authors!
Download The Smashwords Book Marketing Guide now!
Copyright 2008-2011 Mark Coker, Founder of Smashwords (http://www.smashwords.com)
Version 1.16 Updated 6.25.11
